{"id":18365,"date":"2021-12-29T10:08:25","date_gmt":"2021-12-29T10:08:25","guid":{"rendered":"https:\/\/www.designerpeople.com\/\/?p=18365"},"modified":"2021-12-30T05:49:00","modified_gmt":"2021-12-30T05:49:00","slug":"packaging-design-importance-australia","status":"publish","type":"post","link":"https:\/\/www.designerpeople.com\/au\/packaging-design\/packaging-design-importance-australia\/","title":{"rendered":"Why Packaging Design Increasingly Important in Australia"},"content":{"rendered":"

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I desire to start this blog with the famous saying, “What’s on the inside that counts”? But do you think is it applicable to packages? It’s the reality that consumers don’t go for a second thought to the boxes, pouches, or containers with an attractive and catchy design.<\/p>\n

From research, around 95 per cent of new products in Australia fails to sustain in the market every year<\/strong>. To be frank, the reason is simple: In this competitive busy world, people don’t have the time or spirit to calculate the products’ pros and cons in their shopping basket; thus, they use an alternate method to make their decision \u2013 i.e. your product packaging design<\/strong>.<\/p>\n

As an product manufacturer in Australia, I believe you clearly understand how packaging design strategies<\/strong> vary from place and time. For example, packaging design in Sydney<\/strong> is different from other states like Melbourne, Brisbane, Perth, Hobart, etc.<\/strong><\/p>\n

Tiffany & Co. – one of the famous luxury jewellery brands in the world. But aussie’s have a unique attraction to their iconic egg blue box, and they give special attention to their packaging than the jewellery itself. <\/em><\/p>\n

It is the nature of Aussies; they always explore and concerned about the design and arts, which can be even noticed in their history or tradition.<\/p>\n

Thus, many bigger brands give special attention to their products for their packaging design in Australia<\/u><\/a>.<\/strong><\/p>\n

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Now let’s discuss how a packaging design acts as a silent salesman in purchasing your product:<\/strong><\/h4>\n

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Table of Contents<\/p>\n<\/span><\/div>\n