{"id":19559,"date":"2022-04-01T05:48:30","date_gmt":"2022-04-01T05:48:30","guid":{"rendered":"https:\/\/www.designerpeople.com\/\/?page_id=19559"},"modified":"2023-03-29T07:20:55","modified_gmt":"2023-03-29T07:20:55","slug":"mexican-chocolate-packaging-design","status":"publish","type":"page","link":"https:\/\/www.designerpeople.com\/case-studies\/mexican-chocolate-packaging-design\/","title":{"rendered":"Cocao"},"content":{"rendered":"\n<h1 class=\"topHomeHeading1 text-left wp-block-heading\">MEXICAN CHOCOLATE BRAND LOGO AND WRAPPER DESIGN<\/h1>\n\n\n\n<h2 class=\"mt-4 wp-block-heading\">Cocao Mexican Chocolates Packaging Design<\/h2>\n\n\n\n<p>Forrest Gump once said, &#8220;Life is like a box of chocolates&#8221;. Yeah, it&#8217;s true; we all are fond of chocolates and always love to get such chocolate boxes as surprise gifts. Cocao es un Placer is a premium chocolate brand curated by professional chocolatiers passionate about one thing, i.e. producing premium chocolate made of high-quality Cocao.<\/p>\n\n\n\n<p>They are committed to providing the purest chocolates to their audience, making the brand focus on the highest form of purity in their products. As a group already exists in the international market, the team understands the importance of branding and attractive packaging to pitch success in the market.<\/p>\n\n\n\n<p>Mr Yonatan, the founder, approached DesignerPeople through the website after analysing our branding journey. We connected with him and started with the chocolate packaging design; the relationship and success also led us to develop their new products in other segments.<\/p>\n\n\n\n<h2 class=\"mt-5 wp-block-heading\">Challenge<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As the products are introduced in the international market, especially in the Mexico region, DesignerPeople brainstorm designs that meet their target audience.<\/li>\n\n\n\n<li>Choosing the perfect colour tone that elevates the product identity resulted from extended research.<\/li>\n\n\n\n<li>Positioning the logo and USPs in the forehead of the packaging was a task as it had to place without losing the enchantress of the design.<\/li>\n\n\n\n<li>To introduce a contemporary touch in <a href=\"https:\/\/www.designerpeople.com\/packaging-design\/\">packaging design<\/a> as it helps in brand recognition and shelf lives.<\/li>\n\n\n\n<li>The visual language of the products varied according to the amount of Cocao; choosing the perfect colour variations took a lot of work.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"mt-5 wp-block-heading\">Solution<\/h2>\n\n\n\n<p>Being an artisanal and premium chocolate brand catering to a niche segment, we express the brand elements that appeal to their targeted market.<\/p>\n\n\n\n<p>The wave circle illustrations and colour patches became the leading brand elements of Cocao across all packaging materials and collaterals.<br>Gradients highly accentuate the brand appeal to enhance the premiumness and add dimensions to brand visuals.<\/p>\n\n\n\n<p>Using the elegant font and shaping the USPs in the proper placement changed the face of the packaging.<\/p>\n\n\n\n<p>We have also placed the brand logo sharp and precise and the art of Cocao, making it more appealing and helping in brand communication.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MEXICAN CHOCOLATE BRAND LOGO AND WRAPPER DESIGN Cocao Mexican Chocolates Packaging Design Forrest Gump once said, &#8220;Life is like a box of chocolates&#8221;. Yeah, it&#8217;s true; we all are fond of chocolates and always love to get such chocolate boxes as surprise gifts. Cocao es un Placer is a premium chocolate brand curated by professional [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":24,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"case-studies-template.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-19559","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cocao Chocolate Case Study - Mexican Chocolate Box design<\/title>\n<meta name=\"description\" content=\"Cocao is a premium chocolate brand curated by professional chocolatiers. DesignerPeople served Mexican Chocolate Packaging Design relative to the maxican market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.designerpeople.com\/case-studies\/mexican-chocolate-packaging-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cocao\" \/>\n<meta property=\"og:description\" content=\"Cocao is a premium chocolate brand curated by professional chocolatiers. DesignerPeople served Mexican Chocolate Packaging Design relative to the maxican market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.designerpeople.com\/case-studies\/mexican-chocolate-packaging-design\/\" \/>\n<meta property=\"og:site_name\" content=\"designerpeople\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DesignerPeople\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-29T07:20:55+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cocao Chocolate Case Study - Mexican Chocolate Box design","description":"Cocao is a premium chocolate brand curated by professional chocolatiers. 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