{"id":798,"date":"2019-06-11T12:02:56","date_gmt":"2019-06-11T12:02:56","guid":{"rendered":"http:\/\/www.designerpeople.com\/?page_id=798"},"modified":"2023-03-29T07:33:27","modified_gmt":"2023-03-29T07:33:27","slug":"ice-cream-packaging-design-nz","status":"publish","type":"page","link":"https:\/\/www.designerpeople.com\/case-studies\/ice-cream-packaging-design-nz\/","title":{"rendered":"new zealand icecream"},"content":{"rendered":"\n<h1 class=\"topHomeHeading1 text-left wp-block-heading\">NEW ZEALAND ICE CREAM BRAND LOGO AND BUCKET DESIGN<\/h1>\n\n\n\n<h2 class=\"mt-4 wp-block-heading\">Simply New Zealand Ice Cream Brand Identity &amp; Logo Design<\/h2>\n\n\n\n<p>After several years of dedicated involvement in the Ice Cream industry, Hayden and Viktoriya Mc Kearney founded a brand called SIMPLY NEW ZEALAND. They aim to develop high-quality New Zealand dairy ice cream for the Chinese market; they source ingredients from well-established farms in the South Island of New Zealand and handpicked fruits from the finest orchards of the North Island of New Zealand.<\/p>\n\n\n\n<h2 class=\"mt-5 wp-block-heading\">Challenge<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creatively establish a strong base in China market.<\/li>\n\n\n\n<li>To highlight the value proposition of product offerings through package designing as it would launch in China focusing on nutritional value factor.<\/li>\n\n\n\n<li>Brand strategy to offer ethnicity and premium quality ingredients from New Zealand.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"mt-5 wp-block-heading\">Solution<\/h2>\n\n\n\n<p>DesignerPeople did a social, cultural and geographical analysis of the country&#8217;s target group. Inculcated traditional value importance into <a href=\"https:\/\/www.designerpeople.com\/packaging-design\/\">packaging design<\/a> by collaborating with colours with a unique value, such as Black, white, Red are the national colours of the Maori people of New Zealand.<\/p>\n\n\n\n<p>Brand strategy colour Gold was rendered to depict the premium sector, and the nutritional value is highlighted. To give a more ethnic touch silver Fern image inspired by the New Zealand fern tree was introduced in Logo to represent the purity of the place.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW ZEALAND ICE CREAM BRAND LOGO AND BUCKET DESIGN Simply New Zealand Ice Cream Brand Identity &amp; Logo Design After several years of dedicated involvement in the Ice Cream industry, Hayden and Viktoriya Mc Kearney founded a brand called SIMPLY NEW ZEALAND. They aim to develop high-quality New Zealand dairy ice cream for the Chinese [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16075,"parent":24,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"case-studies-template.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-798","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ice Cream Packaging Design NZ | Simply New zealand Case Study<\/title>\n<meta name=\"description\" content=\"Simply New Zealand Ice Cream Packaging Design NZ | DesignerPeople took the challenge and studied culture, nature and consumers from various locations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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